Privacy Policy

This Privacy Policy applies to personal data and information related to guests and individuals with whom CUBE Hotel Group conducts business. It governs how that information is managed, whether in electronic or written form.

1. Collection of Personal Information

The term “personal data” refers to any information that can identify a guest as an individual.

Personal data may be voluntarily collected for purposes including:

  • Fulfilling reservations or service requests
  • Accommodating personal preferences
  • Purchasing products or services
  • Submitting job applications
  • Facilitating communication
  • Verifying guest identity
  • Protecting personal interests
  • Implementing legal security measures

2. Types of Personal Information Collected

Information collected may include, but is not limited to:

  • Personal and contact details, passport and visa information
  • Guest stay information: hotel(s) stayed, arrival/departure dates, services used, personal preferences, and communication logs
  • Payment details: credit card info, account credentials, profile/passwords, and travel program affiliations
  • Details required to fulfill special requests
  • Guest reviews or feedback on services
  • Security footage (CCTV) and other monitoring systems
  • Credit information of the guest

3. Use of Guest Personal Information

CUBE Hotel Group may use and disclose guest data to:

  • Process and confirm hotel arrangements
  • Apply charges for selected accommodations
  • Provide personalized service and guest privileges
  • Manage job applications
  • Fulfill travel-related contracts and vendor agreements
  • Conduct market research and satisfaction surveys
  • Respond to guest requests for services or information
  • Ensure guest safety and security
  • Maintain internal records
  • Conduct marketing and customer management (with guest consent)
  • Match data for internal purposes
  • Comply with legal and regulatory obligations

4. Disclosure of Personal Information

CUBE Hotel Group reserves the right to disclose guest information:

  • When required by a court order or government authority
  • When necessary to comply with legal obligations or protect CUBE Hotel Group’s rights or property
  • To fulfill accounting or tax-related compliance

CUBE Hotel Group may share aggregated, non-identifiable demographic data with affiliates or partners. This information cannot be traced back to an individual.

We do not sell or transfer personally identifiable information to any third party.

5. Direct Marketing

CUBE Hotel Group may use personal contact information (e.g., name, email, phone number) to send marketing content, such as:

  • Newsletters
  • Promotions
  • Offers via email, SMS, direct mail, or calls

Such marketing is only conducted with prior consent from the guest.
Guests can opt out anytime, at no cost, by following the unsubscribe instructions in the communication.

6. Commitment to Data Security

To protect personal data from unauthorized access or misuse, CUBE Hotel Group implements:

  • Physical safeguards
  • Electronic protections
  • Managerial procedures

These measures are regularly reviewed. However, no system is 100% secure. While we take reasonable steps, CUBE Hotel Group cannot guarantee complete protection from hacking or misuse and is not liable for such incidents.

7. Website Cookies

To enhance browsing experience, our website may use cookies — small text files stored in your browser.

Cookies may be used to:

  • Store user preferences
  • Analyze site usage and improve content
  • Personalize your experience, e.g., saving your name, username, or login info for future visits

Cookies do not reveal personal data unless you have voluntarily provided such data (e.g., during account registration).

8. Modifications to This Policy

CUBE Hotel Group may revise this policy at any time. Changes will be:

  • Posted on the website
  • Accompanied by a revision date

Your continued use of the website after changes are posted will constitute acceptance of the revised policy.

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